What is the best with your job?

This is not easy to answer, there´s so much I enjoy about my work at Visit Sweden. I have greatly enjoyed the close relationships I have created and the support I get from the many amazing people working in the tourism industry across Sweden. I guess the best part of my job is getting the opportunity to raise the profile of these many passionate entrepreneurs and wonderful destinations to travellers across the UK through my work with the different media channels in the UK. Introducing others to stunning places across Sweden, seeing them become ambassadors for Sweden and then watching as they enthuse about their experiences to their readers/viewers/followers.

What makes Visit Sweden a great workplace?

For me, it has to be my colleagues who make Visit Sweden such a great place to work; we´re one big family. My immediate team is very good at supporting each other, sharing learnings and bouncing ideas. It´s a very open landscape where we all feel supported and valued. Even in my contact with colleagues across other departments, although I have less contact at a day-to-day level, I know they´ll always assist and support me with a smile.

What surprised you most when you started to work for Visit Sweden?

Outside of the warm welcome I received, the detailed onboarding and the incredible professionalism/expertise of everyone, I will always remember being hugely impressed by the amount of insight knowledge Visit Sweden had available and how this made my job so much easier, direct, targeted and effective.